Email marketing is the advertisement of a product, service, or brand through electronic mail. Email marketing can be used to improve the relationship between a business and its customers or to gain new customers.
One of the great things about email marketing is that it can reach a wide audience in a short period of time.
An email marking campaign can include a number of successive emails that build upon one another. One of the common forms of a building email marking campaign is one that targets a specific upcoming date such as Easter, Christmas etc.
If, for example, an equipment store is planning a large sale, the company might send out an email to their customers a few weeks in advance announcing the sale. Additional emails the week before and days before the sale might also be sent as reminders to reinforce the first email.
Sometimes companies even include special codes for the promotion and coupons in their emails.